Transformation of sales channels in wholesale trade of small businesses when importing non-food products subject to labeling

Abstract

The purpose of the article is to develop new solutions for choosing sales channels in the wholesale trade of small businesses when importing non-food products that fall under the national “Honest Trademark” labeling system. The article examines the activities of wholesale companies of small businesses importing goods into the territory of the Russian Federation for the purpose of subsequent sale for professional use. The author analyzed the risks of using traditional sales channels taking into account new requirements for the sale of goods that fall under the national labeling system and tracking of products “Honest Trademark”. In the process of the research, the author proposed the criteria for adjusting the choice of sales channels in the wholesale trade of small businesses when importing nonfood products.