Transformation of Political Perceptions in the Age of Information Technologies: Analyzing the Impact on Political Beliefs

Abstract

The dynamism of social development dictates new rules for the transmission of political ideas and communication in the political space. Society has gained qualitatively new opportunities for obtaining political information, so political actors are forced to work not only on disseminating information but also on creating demanded political content. The purpose of the article is to highlight a new paradigm of perception of political activity by different clusters of the socio-cultural space. The tasks of scientific research are to differentiate the impact of innovative information and digital resources on individual and social consciousness. The methodology of the article involves general scientific methods that provide analysis and structuring of political activity and offer consideration of effective models of political perception. Content analysis, comparative analysis, and analytical monitoring determine the level of At the same time, philosophical and synergistic principles highlight pluralism, interdisciplinarity, and self-organisation as relevant methods for optimising the informational support of the political activity. The results of the study propose algorithms for the influence of political ideas on the socially active, passive, and neutral parts of society. The specifics of informative influence on political life in general and on representatives of the political audience in particular, which forms the peculiarities of information activity in the political space, are considered. The results of the study offer a description of the functions of ICTs in enhancing the perception of political content. Innovation is a key leitmotif of political activity in the information and digital sphere, as it is accessible and understandable to people who actively use technological and digital resources in everyday life. A promising area of research is the consideration of potential indicators of political perception in the context of the transition from traditional telecommunication resources to the information and digital segment. Thus, political perception in the modern political space is shaped by various information support that has both a universal impact on the audience and is specifically targeted at certain clusters of society.