Abstract
The influence of the processes of digitalization on transformation of the company's marketing strategy and key tendencies of the contemporary stage are analyzed in the article. Marketing is becoming one of the most important instruments for achieving all the key goals of enterprise development in the global economy in the context of the development of the digital economy as well as due to the globalization of relationships. It is necessary to use the complex of strategic measures that allow us to implement the effective marketing strategy.
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More From: The EUrASEANs: journal on global socio-economic dynamics
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