Abstract
The influence of the processes of digitalization on transformation of the company's marketing strategy and key tendencies of the contemporary stage are analyzed in the article. Marketing is becoming one of the most important instruments for achieving all the key goals of enterprise development in the global economy in the context of the development of the digital economy as well as due to the globalization of relationships. It is necessary to use the complex of strategic measures that allow us to implement the effective marketing strategy.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: The EUrASEANs: journal on global socio-economic dynamics
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
