Abstract
Modern science is little represented by research in the field of commercialization of innovations. Themain approaches to commercialization proposed by various authors are limited to the analysis of thecommercialization of innovations when they are introduced into their own enterprise, partial or complete transfer of rights to innovative products to third-party buyers. In this study, the authors clarified the concept of commercialization, presented traditional approaches to its implementation, and noted shortcomings in existing studies. The traditional forms of its implementation are shown, as well as methods of organizing thecommercialization of innovations are presented. The essential shortcomings of the presented studies are revealed, which consist in the fact that unclaimed products can be presented to the market, which means the failure of innovative developments. This provision reflects the fact of low innovation activity of domestic innovation activity. The authors, based on the clarification of the concept of commercialization of innovations, propose a transformational approach to its organization based on the formation of a consumer of innovations who is interested in using innovations. The paper proposes to divide the process of commercialization of innovations into stages that represent the achievement of certain results of innovative activity and reflect the results of commercialization, on the basis of which it is possible to assume the success or unacceptability of innovative developments. The article proposes transformational directions of commercialization of innovations that increase the level of its application.
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