Abstract
Emerging communication technologies have changed both individuals and societies dramatically. With the diffusion of digital technologies in daily life, all users have been forced to create new identities for themselves. Thus, everybody had an additional self in virtual worlds. The users started to communicate with others through their self-made identities proving that technology started to shape our lives. Sometimes this new identity has reflected the real self of individuals while some other times it has been created with no actual reference to the realities of its holders in the physical world. However, one thing is clear: Most users of virtual environments have developed multiple identities and these identities have inherently transformed who they really are. Considering that the contemporary society is an increasingly network society, human beings try to accommodate their social needs through interaction with companions in the mediated environments whom they often don’t know at all. Technology plays a mediating role in this sense among people who are temporary companions but actual strangers to each other. Moreover, people think that if they can accommodate their social needs through the net characters, whether they are real or not, then they ask themselves: “Can we escape from humans who demand intimacy and find risk-free virtual buddies?” The search in this regard has even prolonged to sensitive robots as social partners. This paper discusses how this inner transformation of identity has occurred and what the future holds for communication in the mediated landscape of the network society.
Highlights
The need for socialization is generally accepted as a basic human need
The investigation of human at the individual level is the subject of psychology, individual-society interaction is the subject of sociology, and individual-group interaction is the subject of social-psychology
Social Identity theory suggests that group membership and social categorization have impact on how individuals evaluate the self and the others
Summary
The need for socialization is generally accepted as a basic human need. The investigation of human at the individual level is the subject of psychology, individual-society interaction is the subject of sociology, and individual-group interaction is the subject of social-psychology. Social identity highlights the individual-group interactions, whereas identity is seen as more personal but not independent from the outside world. Social Identity theory suggests that group membership and social categorization have impact on how individuals evaluate the self and the others. Whetherit is self or social, is acquired through interaction of the individual with the outside world.
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