Transformation of Enterprise Marketing Strategy Based on the Era of Network Economy

Abstract

Network economy is the inevitable trend of the development of the times, and it is also an important embodiment of consumption upgrading. Compared with the network economy, traditional marketing has been difficult to meet the urgent needs of China's modern development. With the development of the times, new network marketing has emerged, which brings both opportunities and challenges. This paper adopts research methods of literature and logical analysis. Therefore, we should actively seek effective measures to accelerate the optimization and transformation of marketing work to meet the challenges of enterprise marketing work in the era of network economy. The marketing transformation strategy subdivided from product, price, channel, promotion and other aspects is expected to provide important reference value.