Transformation of consumer needs in the context of personality environmental culture formation and innovative development of national economy

Abstract

The article is devoted to the issues of substantiation of a new ecological worldview built on the basic principles of environmental culture. It is shown that the violation of the means of maintaining balance in the system “a man-nature-society” poses a significant threat to the existence of a man as a biosocial being, determining the appropriate response of nature to destructive human activities, requiring the identification of environmental priorities for further socio-cultural development. It was found that solving problems related to the current environmental situation involves limiting human practical and transformational activities aimed at transforming nature into the introduction of “careful”, “gentle” consumption with the need to adjust the criteria of environmental feasibility, it is possible in the formation of environmental culture and deepening the field of environmental education. We have established that the innovative direction of the state’s development should be focused on the targeted satisfaction of the consumer needs.The main indicators of the labor market in 2013-2019 are analyzed as well as personnel costs of business entities. The closeness of the relationship between net income and labor costs of enterprises is established.