Abstract

Tourism consumption structure is one of the most important standards to measure the tourism development of a country or region. Based on the domestic tourism consumption structure statistics of Guangdong Province, this article summarized the problems of domestic tourism consumption and put forward the strategies to optimize tourism consumption structure in Guangdong Province.

Highlights

  • Tourism consumption structure is one of the most important standards to measure the tourism development of a country or region

  • Based on the domestic tourism consumption structure statistics of Guangdong Province, this article summarized the problems of domestic tourism consumption and put forward the strategies to optimize tourism consumption structure in Guangdong Province

  • Tourism consumption structure refers to a proportional relation of various types of tourism commodities, including material, spiritual and service goods consumed by tourists

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Summary

Present Situation of Tourism Industry in Guangdong Province

Guangdong as the forefront of reform and opening up, walks in the forefront of the national tourism. Total tourism income have ranked among the top nationwide for a long time, occupied a quarter of the proportion in the national tourism, and created a number of the first

Tourism Has Become the Pillar Industry of Guangdong Province
More Rich in Tourism Resources
The Main Issues in Guangdong Tourism Consumption Structure
Imbalance between Basic and Non-Basic Tourism Consumption
Tourism Consumption Per Capita Is Low
Tourism Product Structure Is Unreasonable
Strengths
Tourism Product Homogeneity and Lack of Market Competitiveness
Opportunities
Threats
The Challenge for the Sustainable Development of Tourism Resources
Optimizing Structure of Tourism Products
Guiding Tourists Consumption Reasonably
Findings
Deepening Regional Cooperation and Promote Tourism Brand
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