TRANSFORMATION AND TRANSACTIONAL LEADERSHIP FOR GAINING COMPETITIVE ADVANTAGE: MEDIATING ROLE OF EMPLOYEE CREATIVITY

Abstract

Gaining competitive advantage is critical especially for the public service organizations. Several researchers are argued over competitive advantage with various aspects; however, employee creativity has gained relatively lesser attention by the researchers. Therefore, the purpose of the current study is to identify the mediating role of employee creativity between transformational and transactional leadership role and competitive advantage. In order to mee the objectives of the study initially the literature has been reviewed. Based on the reviewed literature, quantitative research methodology has been adopted to conduct this causal study. The data has been collected using the previously developed adopted instruments, ret reliability and validity of the instruments was ensured. The sample of 323 respondents was used to conduct structural equation modeling. The respondents were the employees of housing department of Sharjah. The findings confirmed the theoretical framework developed on the basis of reviewed literature and theoretical support of competitive advantage theory, situational leadership theory, and enterprise creativity theory. The results revealed that employee creativity holds a significant mediating influence between the meaningful relationship of transformational leadership and competitive advantage along with transactional leadership and competitive advantage. At the end of the study a few limitations and future recommendations are also mentioned with significance of the study.