Abstract
The Universitat Politècnica de Valènciais undertaking a restructuring of its university radio station, UPV Radio. The objective is to define a new radio model in the context of changing audio consumption habits and a profound transformation of the radio industry, which also applies to university radio stations. This new scenario is characterized by consumption supported mainly by tools of the 2.0 ecosystem, such as social networks, moving away from the traditional model of analog broadcasting.To carry out this restructuring, it is necessary to determine the relationship of the university community (students, teachers, administrative and service personnel) with UPV Radio. It is essential to understand how they use the station, how they value its programming, how they would like it to be, and on which platforms or formats they prefer it.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
