Transferring human resource practices from the United Kingdom to China: the limits and potential for convergence

Abstract

Substantial effort has been devoted to exploring the transfer of human resource management practices within multinational companies. Particular attention has been paid to countries with ‘strong’ HRM traditions, to transfers between economically developed countries and to firms in the manufacturing sector. This paper addresses the transfer of a British-owned retail firm's HRM practices from the United Kingdom to the People's Republic of China. From a variety of perspectives the expectation might be that the transfer of parent-country practices in this instance would be limited: HRM has not been considered a particular strength of UK firms; retail firms operate in a multi-domestic context directly serving local customers rather than as part of an integrated international production network; and there is a high cultural distance between the UK and China. When this multinational retailer entered the China market the express intention was to replicate as nearly as possible the management style of its UK stores. This paper examines the extent to which the firm's parent-country HRM practices, which the company increasingly considers as a key source of competitive advantage, have in fact been transferred to the Chinese stores. The paper seeks to provide fresh insights on the phenomenon of transfer by adopting a qualitative case study approach. This study also focuses on shopfloor employees' perspectives rather than purely the view of managerial staff, as has tended to be the case. Several aspects of HRM transfer are explored briefly: communication with the workforce, work pattern, age composition of the workforce, reward system, training, and employee representation. Attention then focuses on the transfer of the firm's relatively flat organizational structure to a country which is perceived to place a high value on hierarchy, and where hierarchies tend to be quite rigid and clearly demarcated. This provides useful insights into the nature of the transfer process. It is suggested that structural dimensions such as the country of origin, the degree of international production integration and the nature of product markets appear to have less utility in explaining the transfer of HRM practices than institutional and cultural features of the host-country environment and, above all, specific firm-level practices and the presence of expatriates in key management roles.