Transfer or adapt business practices internationally? Some answers from Southeast Asia

Abstract

International organizations have long been torn between transferring their existing practices into new locations or adapting to local conditions. A major miscalculation can have extremely negative consequences for companies as they expand internationally. An examination of business practices in the Theravada Buddhist countries of Southeast Asia illustrates how breaking down business practices into their strategic, tactical, and operational levels may provide a useful guide for setting up initial operations in a foreign environment. It is proposed that strategic principles can be transferred but strategic practices should adapt to local conditions; tactical-level business practices will generally need to adapt to the local environment, while it is likely that best practices at the operational level can be transferred across international borders with little need to adapt to local conditions. © 2010 Wiley Periodicals, Inc.