Transcultural Risk Communication and Viral Discourses: Grassroots Movements to Manage Global Risks of H1N1 Flu Pandemic

Abstract

This article proposes a theoretical framework of transcultural risk communication to examine how global connectivities influence communication about H1N1 flu. A case study was conducted to investigate risk management policies at global, regional, and translocal levels to cope with health threats posed by the emerging H1N1 flu epidemic. We explored how risk management approaches by Chinese Internet users facilitated the employment of a unique risk measure of exit and entry screening for returnees to China.