Abstract
This article explores modes of cultural exchange and economic interaction between the American and the British advertising industry since the Second World War. I argue that the advertising industries on both sides of the Atlantic influenced each other to a great extent even before the full globalization of the advertising market in the 1980s and 1990s.KeywordsHome AgencyAdvertising AgencyAdvertising IndustryMadison AvenueAmerican AgencyThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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