Abstract
This study relates theories of transaction cost economics and cultural diversity management with regards to a strategic alliance case. First it describes different types of transaction costs that are likely to occur in relation to the underlying case and gives some practical suggestions as to how these costs can be minimized. Second, the paper analyzes the cultural diversity embedded in the alliance to draw a series of solutions on its management.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
