Abstract
This document analizes the preferences of public transportation system users in Cartagena de Indias - Colombia. The research uses related variables on transportation modes chosen by people and some other characteristics of the people who make such decisions. The analysis allows us to understand the behavior of public urban transportation system users in the city of Cartagena, and shows us evidence about some probable reasons associated with new informal public transportation modes, which at this moment play an important role in the public transportation market in the city. The research uses binary choice probabilistic models (Probit) and primary information collected by a survey for system users.
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