Abstract
Thirteen hospitalized male alcoholics volunteered as subjects for a study to explore whether bar drinking habits typical of alcoholics (drinking straight liquor in large gulps and large amounts) could be changed to bar drinking habits typical of social drinkers (drinking mixed drinks in small sips and small amounts). During experimental drinking sessions in an especially equipped bar the subjects could avoid shock by drinking like a typical social drinker but received painful electric fingershock, 30% above or at individual pain threshold, whenever they behaved like alcoholics. The conditioning contingencies were explained to the subjects before the beginning of the experiment. Four of the subjects emitted the required behavioral repertoire in an exaggerated fashion from the first day of drinking: they never ordered more than three mixed drinks, and consumed these in exceedingly small sips (30 or more). The remaining nine subjects learned these behaviors over a period of 12–14 sessions. No attempt was made to establish the generalization of this newly acquired behavior after discharge from the hospital. The implications of the findings are discussed.
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