Abstract
Introduction to the Metaindustrial Work Culture, Are human professionals in the forefront of the profound global transition now underway from the industrial to the Information Society? Are they cognisant of the driving forces of new technologies, especially microelectronics and genetic engineering? Are they exercising leadership in the creation of the work environments characterised by information processing and performed by knowledge workers? For these questions to be answered in the positive, the respondent must be aware of the emerging metaindustrial work culture. The term “metaindustrial” comes from an AT and T report on the New Industrial Revolution. It describes the ongoing social or second industrial shift away from the traditional manufacturing industries, organisational models and roles and managerial styles. That industrial way of life not only produced its unique approaches to training, development and education, it was a way of life that enacted social legislation and systems of support. It is rapidly disappearing, and the evidence is present in economic downturns, huge unemployment and bankruptcies. It is evident in the occupational trends toward information/ knowledge/education enterprises — 50 per cent of the US work force is already in the information industries, and this is projected to rise to 66 per cent by the year 2000.
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