Abstract
Many sectors of Israeli life are characterized, not only by a rapid rate of change but also by the relative prevalence of planned social change. In response to the economic and social problems ultimately related to the achievement of statehood and the absorption of mass immigration, most public institutions are engaged in inducing and/or controlling change in many spheres of behavior. Recent years have witnessed an increase in the awareness on the part of such institutions, that they may profit from a closer acquaintance with modern social science. In addition to the utilization of sociological research and counseling, requests are made for training; many individuals who have been agents of social change for years are now prepared to take some time (usually very little time) to hear what social psychology has to offer.
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