Traditional Vs Online Attitudes Towards Grocery Shopping In Cyprus

Abstract

This paper focuses on a specific aspect of shopping; grocery shopping. Grocery shopping is an essential and routine type of consumer behavior, which over the last few decades has undergone major changes due to the rapid evolution of technology. E-grocery is the new form of grocery shopping, which allows consumers to order products via the Internet from the convenience of their house. The evolution of online and in-store grocery shopping is largely determined by the motives and the behavior of consumers. The aim of this paper is to investigate and explain Cypriot consumers perceptions and responses towards online grocery shopping. A survey that utilised a self-administered questionnaire for collecting data from respondents, was conducted at the capital of Cyprus; Nicosia. Cypriot consumers are not ready yet to accept e-grocery shopping as an alternative to traditional grocery shopping. Based on the findings of this survey, “the good quality of the products offered” and “a money back guarantee” can be decided upon by the egrocers as it seems to be the better risk relievers. In addition, “the competitive prices of the products”, “safe dealings through the Internet” and “loyalty to well known products” may consist highly effective incentives to increase the number of online shoppers.