Traditional media or chatbot: how can we reach older adults with the COVID-19 information they need?

Abstract

Abstract Funding Acknowledgements Type of funding sources: Other. Main funding source(s): WHO Reference, 2022/1216167-0, Promoting health and well-being and Flagship initiative- Empowerment through Digital Health. “Older people and COVID-19- new challenges for public health in Poland”. Background The current epidemiological situation related to the COVID-19 pandemic is one of the biggest public health challenges and is associated with many negative phenomena such as the spread of misinformation. Older adults (especially with cardiovascular diseases) with their specific needs, concerns and preferred sources of information are the most vulnerable group in the rapidly evolving world. Objective Identify areas of interest, preferred sources of information related to the COVID-19 pandemic among older adults and verify their e-health competencies. Material and method The study was conducted between February 2022 and July 2022. Both groups of older and younger adults completed a self-administered questionnaire that addressed respondents' interests, questions and sources of information about COVID-19 that they used. Additionally, respondents filled out the PL- eHEALS questionnaire to measure e-health competencies. Results The study included a total of 573 participants (older adults - 303 participants, young adults - 270). The three issues that attracted the largest interest among the elderly were COVID-19 treatment methods (45.5%) COVID-19 symptoms (36.6%) and the impact of COVID-19 on chronic diseases (35%). The main source of information about COVID-19 was television (84.5%). As much as 84% of the elderly have never interacted with a chatbot and only 18% believe it could be a reliable source of information on COVID-19. The e-health competencies of the elderly were significantly lower than the younger generation’s (Fig. 1). Conclusions This study found intergenerational differences in COVID-19 information needs. Older adults need basic information about COVID-19 and prefer using traditional media.