Abstract
With the continuous development of the social economy, more and more attention has been paid to traditional cultures, such as Chinese-style clothing, decoration, and furniture, and the publicity of traditional culture is also diverse. However, it should be noted that the rise of short videos has promoted the diversification of traditional culture publicity methods. In this paper, data mining technology and digital technology are introduced. By sorting out the content, publicity strategy, and emphasis of traditional culture, and through correlation analysis, the audience of traditional culture has been wider, and the content has been transmitted more, aiming to make more Chinese people love traditional culture and promote traditional culture. The simulation results show that data mining and digital technology are effective and can effectively promote the propaganda of short videos of traditional culture.
Highlights
With the continuous development of the social economy, traditional culture is more and more favored by people, such as Chinese furniture, songs, and clothes [1, 2]. e development of digitalization and information technology has promoted the continuous enrichment of the expression forms of traditional culture, such as AR, VR, and short videos
According to these limitations and demands, this paper introduced data mining technology and digital technology through combing the content of traditional culture, traditional culture from the viewpoint of short video propaganda, and analysis of how to innovate on technology. ese data are sufficient for data cleaning and data mining, to provide a more accurate knowledge
Cultural relic protection and other fields receive more and more attention, the carrier of traditional culture is gradually favored by people, but how to carry out short video propaganda of traditional culture, so that more ordinary people receive more traditional culture is extremely important
Summary
With the continuous development of the social economy, traditional culture is more and more favored by people, such as Chinese furniture, songs, and clothes [1, 2]. e development of digitalization and information technology has promoted the continuous enrichment of the expression forms of traditional culture, such as AR, VR, and short videos. E development of digitalization and information technology has promoted the continuous enrichment of the expression forms of traditional culture, such as AR, VR, and short videos. In the actual application process, data mining technology needs to be introduced to extract corresponding knowledge so as to provide decision-making support for traditional culture [10]. According to these limitations and demands, this paper introduced data mining technology and digital technology through combing the content of traditional culture, traditional culture from the viewpoint of short video propaganda, and analysis of how to innovate on technology. It aims to promote traditional culture from the perspective of new media
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