TRADITIONAL AND DIGITAL TOOLS OF MARKETING IN THE FORMATION AND IMPLEMENTATION OF THE STRATEGIES OF AGRICULTURAL BUSINESS ENTERPRISES

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In modern conditions, the effective functioning of agrarian business enterprises largely depends on the formed marketing strategies, the practical implementation of which is aimed at achieving a defined goal and ensuring the growth of business efficiency indicators. In order to succeed in the market today, agricultural enterprises must use new approaches to the formation of strategic management systems. The use of marketing tools in the realities of the modern agrarian market should be considered as a necessary condition for the activity of all subjects of agrarian business. The application of a wide range of traditional marketing methods, tools and technologies will contribute to the effective development and implementation of the strategy for the development of agrarian business. In addition to traditional tools, agrarian business should use digital marketing tools when developing long-term integrated strategies aimed at ensuring development. The specifics of digital tools, technologies and the advantages of digital marketing involved in the development and implementation of development strategies will contribute to building mutually beneficial and long-term relationships with customers, which should become a significant competitive advantage of enterprises in competitive conditions. Therefore, it is marketing for the use of its traditional and digital tools involved in the development and implementation of the agrarian business development strategy that should be considered as a priority mechanism for achieving defined goals and effective management of agrarian business enterprises.