Tradition counts. The boom in the Spanish broiler chicken and pork sectors, 1955–2020

Abstract

Abstract The economic success of the intensive poultry and pork sectors is a milestone in the Spanish economic history of the past seven decades. This work analyses the boom in the chicken and pork businesses in Spain, verifying the strengths and weaknesses of both livestock models, and drawing conclusions in relation to the agribusiness system. The influence of chicken and pork in the booming Spanish meat sector is analysed from the perspectives of livestock farming and agroindustry, followed by the impact of both forms of intensive livestock farming on Spain’s domestic consumption and foreign trade. The similarities and differences in their evolution are identified from the perspective of two food supply models: a predominance of economies of scale until the 1980s, and of so-called economies of scope since that time. While the development of mass production in both intensive livestock businesses followed a similar pattern, the progressive segmentation of the market towards higher quality, more artisanal and sustainable products has greatly favoured the sector more deeply rooted in rural tradition: pork.