Tradition as Development Strategy

Abstract

With the 1992 Maastricht Treaty, the European Union (EU) established legally its authority to intervene in the field of culture, thus confirming officially its view of culture as a means to achieve integration (Shore 1993; 2000; European Commission 2002).1 The treaty was an attempt to encourage a sense of belonging to Europe: people had to feel ‘European’. In fact Jean Monet, one of the founding fathers of the Union, is reputed to have said, ‘if we were to do it all again we would start with culture’ (Wistrich 1989: 78; Shore 1993: 785).2 As Shore (2000: 25) convincingly argues ‘the notion of culture itself is now recognized as a key dimension of European integration’ and, to use EU wording, ‘a vehicle’ for the creation of a ‘Europe of peoples’ (European Commission 2002; Arkio et al. 2003).KeywordsEuropean UnionCultural HeritageMaastricht TreatyWine IndustryRural TourismThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.