Abstract
The Chairman of Ford of Europe discusses the implications of a unified European market for the automobile industry. Ford already has a well established unified European approach to research, engineering, product development and manufacturing, and fully supports the single European market. He describes the existing market barriers within Europe, such as regulations on exhaust emissions, different tax and insurance structures, and other distortions of the market system. While some of these will be swept away in a unified European market, there will still be national and regional differences within the market resulting from differences in culture and wealth. Another aspect addressed is the problem of bringing about free and fair trading between Europe and other trading partners such as Japan.
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