Trademark Protection and Territoriality Challenges in a Global Economy

Abstract

Contents: Foreword Graeme Dinwoodie PART I: INTRODUCTION 1. The Inevitability of 'Territoriality Challenges' in Trademark Law Graeme W. Austin PART II: TERRITORIAL NORMS AND (GLOBAL) WELL-KNOWN MARKS 2. Protection of Well-Known Marks: A Transnational Perspective Marshall A. Leaffer 3. Interactivity, Territoriality, and Well-Known Marks Leah Chan Grinvald 4. The Pan-American Trademark Convention of 1929: A Bold Vision of Extraterritorial Meets Current Realities Christine Haight Farley PART II: PROTECTING QUALITY AND IDENTITY IN THE GLOBAL ECONOMY 5. Marks and More(s): Certification in Global Value Chains Margaret Chon 6. Branding the Land: Creating Global Meanings for Local Characteristics Doris Estelle Long 7. Signs Beyond Borders: Moving from Commodity to Differentiated Exports in the Coffee Industry Daphne Zografos Johnsson PART III: TERRITORIALITY, EXHAUSTION OF RIGHTS, AND GRAY MARKET PRODUCTS 8. The (Avoidable) Effects of Territorially Different Approaches to Trademark and Copyright Exhaustion Irene Calboli 9. Avoiding Mutant Trademarks: A Statutory Exclusion for Copyrighted Accessories to Parallel Imports Mary LaFrance 10. 'La Confusion des Genres': Logos and Packaging as Copyrighted Works Pierre-Emmanuel Moyse PART IV: (NATIONAL) TRADEMARK ENFORCEMENT CHALLENGES 11. Territoriality (Mis)Understood: Enforcing Well-Known Foreign Marks in the United States Lee Ann W. Lockridge 12. The Curious Case of Fake Beijing Olympics Merchandise Peter K. Yu 13. Trademark Enforcement in Developing Countries: Counterfeiting as an Externality Imposed by Multinational Companies Daniel C.K. Chow PART V: TRADEMARK TERRITORIALITY AND THE REGULATION OF CYBERSPACE 14. Trademarks, Free Speech, and ICANN's New GTLD Process Jacqueline Lipton and Mary Wong Index