Abstract
ABSTRACT Family firms often pursue social and environmental sustainability, or corporate social responsibility (CSR) efforts that go beyond regulations. This is particularly true in nature-based industries. This study draws on socio-emotional wealth (SEW) and tourism literatures, as well as random utility theory, to disentangle the drivers of sustainability in rural tourism family firms (RTFFs). Informed by interviews, this study applied a novel choice-method survey, that brings understanding to the CSR payoffs and trade-offs between ecological, social and economic attributes in RTFFs. The results from 152 family firms in Western Austria show that after satisfying financial requirements, RTFFs are predominantly motivated by ecological and social considerations. The findings indicate that RTFFs obtain greater utility from positive ecological and social outcomes than additional financial profits, which the authors hypothesise is because of family-related SEW dynamics that enhances CSR. The findings from this study offer theoretical and practical insight into the motivations for proactive sustainability strategies among RTFFs.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
