Tracking Work from the Wrist: The Surveillance of Ethiopian Women Athletes for Capital

Abstract

This paper considers the ways in which these new GPS watches becoming commonplace among Ethiopian athletes are changing how women professional athletes in Ethiopia (who have the potential to bring in substantial earnings in Ethiopia) are monitored by husbands, coaches, agents, and sponsors. In the past 2-3 years, however, digital self-tracking devices (DSTDs) have come close to replacing shoes as the most sought after training aid. Watches – that track pacing, kilometers, miles, steps, caloric output, elevation gain, and heart rate – are bought and brought home from international competitions and gifted by agents, managers, and fans from abroad. Some sponsored athletes’ data are even instantaneously transferred to Nike laboratories in Portland after they finish practice in Addis Ababa. Drawing on participant observation and interviews, the paper address the new pressures and working conditions that this type of monitoring can introduce by considering how husbands, brothers, coaches, and agents – all men (Ethiopian, European, American, etc.) – monitor these devices and reflect or change existing the gendered dynamics of working in elite sport. It asks: What are the working implications of this new kind of monitoring? How do they intersect and contest gendered norms that exist through and outside of sport and surveillance studies? And how does this impact conceptions of the body both within and outside of professional athletics?