Abstract

Today, we spend most of our time online using some form of digital technology (such as search engines, news portals, or social media sites). Our online presence keeps us involved most of the time and provides a lot of information to Internet customers. The development of the web is excellent because every day about a million pages are added. Due to the massive use of the network, the log files of the network increase at a faster rate and the scope becomes enormous. Web Usage Mining uses mining technology on log data to extract user performance, which is used in different applications such as support design, e-commerce, service modification, prefetch, etc. In this paper, we propose a tool that users can use to collect data on their website, and then use this web log data to track user interactions on your website, which helps in targeted communication.

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