Abstract
Introduction: Audience Ratings in the 21st Century: The Digitalization of Media Audiences Part 1: Analog 1. Network Radio Audiences: The Telephone Coincidental, The Telephone Recall and The Household Meter 2. Local Radio and TV Audiences: The Diary Initiative 3. Network TV Audiences: The People Meter Initiative Part 2: Digital 4. Local TV Audiences: The Local People Meter Initiative 5. Local Radio Audiences: The Portable People Meter Initiative 6. Internet Audiences: The Software Meter Initiative 7. Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and Set-top box Data Initiative. Conclusion
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