Abstract
This article is based on the adaptation of Ajzen’s theory of planned behavior (TPB) to build an entrepreneurial intention framework tailored to the specific context of researchers involved in eco-label industry, who can be perceived as nascent entrepreneurs. The entrepreneurial intention model is tested on a convenience sample of researchers involved in eco-label industry from a wide range of countries. The configurational effect of research experience, personal attitude, funding instruments and entrepreneurial education level is tested for causal condition related to entrepreneurial intention of 25 eco-label researchers. The qualitative approach of data reveals that research experience and personal attitude relate positively to entrepreneurial career intentions and that these relationships are mediated by entrepreneurial education level. A multi-sided online platform connecting innovators and potential investors is considered a suitable solution for funding respondents’ results of research and innovation activities. Stimulating entrepreneurial motivations and intentions may help researchers to better adapt to alternative career perspectives. Results of this study suggest several ways to stimulate entrepreneurial career choices among researchers involved in eco-label industry.
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