Abstract
Tracking Narratives that are Shaping Our World
Highlights
Digital technology has transformed many industries, and perhaps most significantly has empowered individuals, through social sharing
Nobel laureate Shiller [1] has recently shown how when contagious stories go viral, they can drive major economic events. He has coined the phrase “Narrative Economics”, which is aligned with the notions expressed in “Sustainable Communication” [2]
It contrasts sharply with the largely top-down and Western attitude regarding traditional mass-media. This new digital globalism fuels a diversity of viewpoints [3], and the need for deeper awareness of the impact of different cultures
Summary
Digital technology has transformed many industries, and perhaps most significantly has empowered individuals, through social sharing. The diffusion of new ideas and sustainable conversations amongst communities is greatly enhanced by the almost ubiquitous participation in social media in the mature markets around the world, creating the most efficient and effective distribution system In this regard, Nobel laureate Shiller [1] has recently shown how when contagious stories go viral, they can drive major economic events. The LifeStyle by Design Research Unit chose Significance System’s proven and proprietary platform earth.ai to create a Virtual Living Lab [4] It analyses millions of behavioural interactions with content, to model human interaction, and to provide an objective read on engagement, media power, and the authentic, emotional drivers of (new) behaviour. The anxiety, anger, has been exacerbated by confusing, contradictory messages and as noted in The Guardian [6], confusion, with lockdown rules changing over 60 times, in 9 months since March 2020 (Figure 3)
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