Abstract
Drawing on recent scholarship in environmental communication and rhetoric, this essay examines the role of visual circulation in digital environmental discourse. We argue that while environmental image circulation is often viewed as an ambivalent, or even performative, practice for environmental citizenship, it is also an important space for cultivating participatory culture online. Adapting a version of Laurie Gries' “Iconographic Tracking” method, we offer three case studies that demonstrate how the digital circulation of environmental memes and iconic images offers important tactics for engaging digital publics that can be deployed by public communication practitioners. Subsequently, we argue for a more nuanced view of image circulation as both a performative and a participatory strategy for environmental communication.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
