Abstract

Modern economies are centered on electricity, which is also contributing to an increasing amount of energy services. As a result of increased household incomes, electrification of transport and rising demand for digital connected devices and air conditioning, there will be a rise in the need for energy. Residential electricity consumption in India has tripled over the past few decades with houses having access to uninterrupted power supply. This study is conducted in order to understand the determinants of electricity consumption such as income, family size, stock of electrical appliances, size of dwellings and their influence on consumer’s electricity consumption. It also seeks to examine if the consumers are willing to reduce their electricity consumption and are interested in shifting to renewable energy resources considering the costs involved in shifting to more sustainable energies. Due to the nature of power, which is invisible from the moment it was discovered, as well as consumer attitudes and behavior, saving electricity may appear to be a challenging undertaking. However, if the consumer acquires a basic understanding of what electricity is, how it is utilized, and, more significantly, how energy is wasted, the problem might become very simple. This will make consumers more aware of wasteful electricity use and perhaps encourage them to modify their daily consumption of electricity.

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