Abstract
This study identifies the employers’ requirements on the skills and personal attributes of the Communication graduates by analyzing the job advertisements in SunStar Daily newspaper, Sunday issues from January 2011 to June 2015 using content analysis. Results show that varied positions with no required experience and with experience are available. Several companies ranging from schools, publishing companies, hotels, car stores, and industrial companies are the prospective employers of these graduates. Moreover, the general communication skills, computer skills, organizational and planning skills, customer service skills, and team skills emerged to be very significant in the industries. Likewise, personal attributes such as individuals who are self-motivated, creative, flexible, and responsible are highly specified. Thus, the results of this study can be used as basis for curriculum evaluation and creation of training needs, and as well as craft a better understanding and compatibility between the industries and the universities producing Communication graduates.
Highlights
Schools and Universities are always under pressure to keep the curriculum up to date with the changing demands of the employers
Mary Ann Pescante-Malimas, University of San Carlos, Philippines Abstract This study identifies the employers’ requirements on the skills and personal attributes of the Communication graduates by analyzing the job advertisements in SunStar Daily newspaper, Sunday issues from January 2011 to June 2015 using content analysis
This study aims to identify the employers’ requirements on the skills and personal attributes of the Communication graduates by analyzing the job advertisements in SunStar Daily newspaper, Sunday issues from January 2011 to June 2015 using content analysis
Summary
Schools and Universities are always under pressure to keep the curriculum up to date with the changing demands of the employers. It is a reality that most companies are putting high expectations to their employees in terms of their knowledge and skills. As Salleh et al (2013) pointed out “Employers nowadays demand that employees be equipped with relevant knowledge and skills for performance and productivity.”. As to meet this demand, these Communication graduates should possess the relevant skills required by their future employers. This paper endeavors to identify the most common skills sought in several companies for the different positions for the Communication graduates. “employees are expected to be competent not just in their specialized area or field and in a wider spectrum of skills” (Salleh et al, 2013)
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