Abstract
ABSTRACTThe rapidity with which images circulate across the Internet has multiplied their contexts of reception and patterns of interpretation. This poses some challenges for the work of the online curator who neither relies on the physical space of the art gallery nor on the photographic frame to designate context and fix meaning. However, it also presents the opportunity to test new conceptual tools for dealing with networked images’ inherent fluidity. This article proposes ‘online critical tracing’ as a reflexive method to begin charting, connecting and critically examining the unstable flow of networked images. The method develops from my tracing of a specific visual object – a T-shirt commercialised by the Swedish international retailer H&M patterned with the statement ‘this image is not available in your country’. Reflecting back on this experiment, I examine a number of implications that conditions of image circulation have for online curation, namely problems of commodification, interpretation and aesthetics. While attempting to situate this method theoretically, I highlight the challenges and possibilities it might open up for the curation of networked images.
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