Abstract
ABSTRACTThe popularity of online health information has increased because of its easy accessibility. The present study employs longitudinal data to investigate perceived ease of use, perceived usefulness, and trust in the online health information context. More specifically, the authors classified trust as both trust in the provider and in the website for health information. In light of this discussion, the purpose of this study is twofold: (1) To better understand the multidimensional and dynamic nature of trust in the online health information context and (2) To carry out a longitudinal investigation to study the technology acceptance model (TAM) in the online health information context. This study focuses on college students’ behaviors related to online health information services; this is because engagement with online health information is a dynamic area for research among young populations. By analyzing the longitudinal data, the authors found that both trust in website and trust in provider can integrate TAM variables well to influence college students’ behavior for seeking out online health information. Moreover, when college students gain more experience with online health information servers, perceived ease of use becomes less important to form positive behavior intentions.
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