Abstract

Chapter 1 Foreword Chapter 2 1. Friends for a Long Time Chapter 3 2. Not His Father's (Or Grandfather's) Press Relations Chapter 4 3. Message Discipline Before It Was Cool Chapter 5 4. Plugging Leaks Chapter 6 5. The Dark Side Chapter 7 6. The Plain Talk of Bushisms Chapter 8 7. Towel Snapping Chapter 9 8. Shaving the Ear Hair Chapter 10 9. Eating the Zombies Chapter 11 10. No One Will Do It Better Chapter 12 Bibliography

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