Towards understanding the gamification upon users’ scores in a location-based social network

Abstract

Online social platform, such as Wikipedia and Foursquare, has been increasingly exploded due to not only various useful services provided but also social gaming mechanisms that can keep users actively engaged. For example, users are awarded "virtual goods" like badges and points when they contribute to the community in the network by voluntarily sharing ideas and other information. In this paper, we aim to examine the effectiveness of a social gamification mechanism, named user scores, designed in Foursquare which is one of most popular location-based social networks. A user's score in Foursquare is an aggregate measure based on recent check-in activities of the user, which reflects a snapshot summary of the user's temporal and spatial behaviors. Whenever a user checks in to a venue, a list of scores of the user's friends are visible to the user via a "leaderboard" which ranks these users' scores in a descending order. Given a pair of friends who participate in a score competition in such a gimification mechanism, we identify if one user's scores have significant influence on the other user's scores by utilizing the Granger Causality Test. To understand what types of users and what types of friends tend to participate in the score competition (i.e., their check-ins are more likely driven by such a gamification mechanism), we extract users' features (e.g. user's degree) as well as the features of pairs of friends (e.g., number of common friends, score similarity and ranking difference) to examine whether these features have correlations with those pairs of users who are identified as being involved in the score game. The identified influence on user scores has the important implication on applications including friend and venue recommendations in location-based social networks.