Towards the “olive trees of Rome”: exploitation of propaganda devices in the Islamic State’s flagship magazine “Rumiyah”

Abstract

ABSTRACTThis paper aims to contribute to understanding how the last flagship magazine of the Islamic State - “Rumiyah” - attempted to influence and manipulate Internet users. Its primary objective is to analyze the propaganda methods exploited in all thirteen issues of this magazine. In order to do so this paper utilises content analysis to investigate “propaganda devices”, a concept developed by the American Institute for Propaganda Analysis. It argues that there were four predominant groups of propaganda devices exploited in this magazine. Two of them, i.e. name-calling and glittering generalities, were utilized to create and promote an artificial, black-and-white vision of the world, composed of the “camp of kufr” (camp of disbelief) and the “camp of iman” (camp of faith), embodied by the Islamic State. The third leading propaganda method, transfer, attempted to legitimize the actions and agenda of the “Caliphate” by using the authority of not only Allah, but also the Prophet Muhammad, his companions (Sahabah), as well as selectively chosen Islamic scholars. Finally, the bandwagon served as a means of creating a sense of community between the editors and readers. Other propaganda devices, such as testimonial or plain folks, played strictly secondary roles in the narration of the magazine.