Abstract
The Courier, Express and Parcel services (CEP) sector is a constant growing one. The changes concerning e-commerce have impact in the industry which is looking for solution. This research, based on a web survey with 1019 computer assisted web interviews, presents e-commerce customer expectations in alternative delivery time frames and considers the impacts in the last mile of attended home delivery, reception boxes and collection-and-delivery points. The analysed alternative delivery time frames are Express delivery within 3 hours, evening delivery, Saturday delivery, Sunday delivery and customer selected time frame. Within these the focus is on e-commerce purchase habits, frequency of purchase, products, time of purchase, interest in alternative delivery time frames, usage or preferences and finally the willingness to pay for an alternative delivery. The results show a tendency of more than two thirds towards consumer selected delivery time frame, Saturday delivery and evening delivery, which is accompanied by easy accessible Reception Boxes (RBs). The research study also performs regression analysis and finds a significant impact of Alternative Delivery Time Frame (ADTF), and Delivery Methods (DM) on customer's willingness to pay.
Highlights
Well organized logistics is important constituent of sustainable entrepreneurship and overall sustainable development (e.g. Samašonok et al, 2016; Beifert, 2015, 2016; Urbonas, Alonderis 2016; Vaško, Abrhám, 2015)
In urban multi-party houses 74,2 % are interested in evening delivery and over 32,5 % are willing to pay that makes 24,1% of total potential customers who are willing to pay for the service with 37,3% using the service at least monthly, particular consumers until the age of 39 years
Reception Boxes (RBs), besides decreasing costs up to 60%, there is one further strategical point of few: If the RB on private property is only usable by the delivery company that mounted the RBs, it is building up a market entry barrier (Trinker & Holznagel & Jaag & Dietl & Haller, 2012), like letterboxes in the USA, that only can be used by one http://doi.org/10.9770/jesi.2017.4.4(5)
Summary
Well organized logistics is important constituent of sustainable entrepreneurship and overall sustainable development (e.g. Samašonok et al, 2016; Beifert, 2015, 2016; Urbonas, Alonderis 2016; Vaško, Abrhám, 2015). The last mile is one of the key factors for e-commerce-failures (Xu & Ferrand & Roberts, 2008). The aim of this article is to get a detailed analysis of the e-commerce-costumer needs in alternative parcel delivery time frames, focusing primarily on delivery time – considering and combining the effects of the last mile problems and barriers in the Courier, Express and Parcel services (CEP) sector and the results of the web-survey. ISSN 2345-0282 (online) http://jssidoi.org/jesi/ 2017 Volume 4 Number 4 (June) http://doi.org/10.9770/jesi.2017.4.4(5). To achieve this goal, 1019 computer-assisted-web-interviews were analysed. The fields analysed within the alternative delivery time frames are ecommerce-purchase habits, like purchase frequency or products, interest and willingness to pay for an alternative delivery time frame.
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