Towards More Insecurity? Virtual Work and the Sustainability of Creative Labour

Abstract

Primorac reviews the relationship between virtual work and creative labour in the cultural and creative industries. She outlines how the everyday work of creative cultural workers is entwined in a complex network of online and offline working practices. These practices further blur the boundary between work time and leisure time, to the implosion of the public sphere into the private sphere in the lives of creative workers and towards the (self)-exploitation practices. In this context of rising insecurities and inequalities in cultural and creative industries on a global level, Primorac considers whether virtual work can contribute to the development of new forms of networking and unionisation among creative workers towards more sustainable labour practices.