Abstract
Abstract The effects that individual consumption behaviours have on climate change are explored, focusing on products that satisfy the same need but with different carbon footprints. Two types of drinking water, produced, distributed and consumed in Italy, were compared as a case study: tap water and PET-bottled natural mineral water. The first is the one supplied to the municipality of Siena, while the second is a set of 6 different Italian bottled water brands. The results showed that drinking 1.5 L of tap water instead of PET-bottled water saves 0.34 kg CO 2 eq. Thus, a PET-bottled water consumer (2 L per day) who changes to tap water may prevent 163.50 kg CO 2 eq of greenhouse gas emissions per year. In monetary terms, this translates into a tradable annual verified emission reduction (VER) between US$ 0.20 and 7.67 per drinker. Analysing a mature bottled water market, such as the Italian one, may provide insights into the growing global bottled-water market and its effects on climate change. The environmental and economic benefits of changing drinking water habits are also discussed.
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