Abstract

The emerging area of Human Computer Interaction - Privacy (HCI-P) is evolving to include research on engineering HCI requirement and localizing privacy protection to include socio-cultural requirement, legal protection by countries and user privacy preferences. ‘Personal Data Protection Act 2009’, passed in April 2010 by Malaysia's Parliament demonstrated the infancy level of privacy protection in Malaysia. In addition, there is little study in Malaysia to investigate; (i) the privacy protection awareness among public and (ii) the practice of privacy adoption among companies. This study aims towards bridging this understanding by investigating the adoption of privacy policy among Malaysia e-commerce website. A sample of 210 Small Medium Enterprises (SME) websites was selected by using convenient sampling from various categories of Malaysia e-commerce portal available at http://www.shoppe.com.my. The evaluation process was done by using personal observation using an adopted indicators of privacy policies from Jamal, Maeir and Sunder (2002) [1] by observing the ‘privacy policy statements’, ‘privacy policy notice’ and ‘privacy policy’ provided by the companies. The study revealed several issues pertaining privacy policy adoption among Malaysia e-commerce websites. We end our study with few recommendations for further improvement of the privacy policy adoption and future feasible work within this line of study.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.