Abstract
The main focus of this paper is to propose a method for prioritizing knowledge and technology factor of firms towards sustainable competitive advantage. The data has been gathered and analyzed from two high tech start-ups in which technology and knowledge play major role in company‘s success. The analytical hierarchy model (AHP) is used to determine competitive priorities of the firms. Then knowledge and technology part of sense and respond questionnaire is used to calculate the variability coefficient i.e. the uncertainty caused by technology and knowledge factor. The proposed model is tested in terms of two start-ups. Based on the initial calculation of uncertainties, some improvement plan is proposed, and the method is applied again to see if the uncertainty of knowledge and technology decreases. In both cases, the proposed model helped to have a clear and precise improvement plan and led in reduction of uncertainty.
Highlights
The world is changing rapidly so is the business environment
The business model of this start up is as follow: customer can rent a scooter on the station via app and they can leave it whenever they want
No driving license is needed for driving scooter and only ID card is enough
Summary
The world is changing rapidly so is the business environment. This turbulent environment in business world affects the dynamic nature of competitive advantage among firm and makes the competition more intensified. According to Si, Takala and Liu (2010) ―The future competitiveness of manufacturing operations under dynamic and complex business situations relies on forward-thinking strategies‖. One of the key drivers of competition is technology change. The technology factor plays an important role in obtaining profit for a company, it is not important for its own sake. It is important if can help companies to reduce cost or make differentiation or speed up delivery (porter,1986)
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