Abstract
Personalisation on the web is mostly confined to websites of online content providers. The main drawback of this approach is the missing consideration of the users previous cross-site browsing experience resulting in an often fragmented browsing experience. This paper introduces a service driven architecture for user-centric personalisation in online cross-site tasks. The goal of the architecture is twofold: (1) to provide non-intrusive personalised recommendations to the user by not interfering in their browsing freedom and (2) to introduce cross-site personalisation in a non-invasive manner, thus not interfering with the design and functionality of the overall website. We introduce the proposed architecture and its applicability across separately hosted open-source Web-based Content Management Systems (WCMS). We also discuss encouraging results of an initial task-based experiment concentrating on the user's perception of non-intrusive personalisation within and across different websites.
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