Abstract

Circular Economy is a means to ensure sustainable production and consumption patterns. However, it is still at an embryonic stage of implementation in manufacturing companies. Given its potential, the household appliance industry is a promising arena for the adoption of Circular Economy. Thus, this study aims to investigate and systematize how Circular Economy has been adopted in the household appliance industry, through a multiple case study research. Twenty cases are analyzed following a Research Framework, to map: (i) the Circular Economy 4R strategies of reduce, reuse, remanufacture and recycle; (ii) the Circular Economy levers, i.e., whether circular product design practices, servitized business models or supply chain management actions are undertaken; (iii) the role of digital 4.0 technologies as enablers; (iv) the benefits achieved. The analysis showed that servitized business models and supply chain management actions are widely used levers, while little attention is devoted to circular product design practices. Internet of Things (IoT), Big Data and Cloud emerged as powerful enablers of servitized business models. Two main patterns of Circular Economy adoption in the household appliance industry emerged from cases: incremental and radical adoption patterns. Incremental adoption patterns are based on design strategies focused on reduce and recycle, mainly led by manufacturers. Radical adoption patterns are instead focused on disruptive practices based on reuse, remanufacture, servitization and sharing, where digital 4.0 technologies serve as enablers. Overall, this exploratory research lays the foundation for a stronger and more systemic understanding of the adoption of Circular Economy in the household appliance industry.

Highlights

  • Circular Economy (CE) recently emerged as a new sustainable paradigm to address resource scarcity and climate change [1]

  • The aim of this study is to systematize how CE is adopted by the household appliance industry by the means of multiple case studies

  • Data were used to systematize how CE is adopted by the household appliance industry, by defining patterns of CE adoption

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Summary

Introduction

Franco analyzed the CE effects of combining product design and servitized business model strategies for closing the loop through system dynamics simulation modelling, applying the model to the household appliance category [15] Another large share of literature focused on the role of citizens and governments in enabling sustainable patterns, but wit hout linking them to CE systemic strategies. Evaluated the eco-efficiency of a closed-loop scheme for household appliances, based on life-cycle assessment and material flow analysis, and found that increasing product life through remanufacturing is more convenient than the traditional option of substitution and recycling [21] Pini et al compared the environmental performances of preparation for reuse activities for electronics and household appliances, with cost externalities and job potential creation [22].

Methodology
Circular Economy Frameworks
Main Circular Economy Elements
Research Framework
Multiple Case Study Analysis
Primary Cases
Bundles
Bloomest
Groupe SEB
Secondary Case Studies
SOS Accessoire
PocketWatt Project
AquaFresco
Gorenje
The Machine du Voisin
L’Increvable
WeWash
3.2.12. Relight
3.2.13. The Restart Project
3.2.14. Coolrec
3.2.15. Norsk Ombruk
3.2.16. Repair Café
Circular Economy ‘4R’ Strategies
Circular Economy Levers
Circular Benefits
Findings
Patterns of Adoption of Circular Economy in the Household Appliance Industry
Conclusions
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