Abstract
Purpose – The purpose of this paper is to examine the effect of project communication on project‐stakeholder commitment. Earlier studies have emphasized the significant influence of project‐stakeholder commitment to project success; and to date, lack of stakeholder commitment is still listed as a key cause of project failure. In an effort to improve project stakeholder commitment, the paper investigated project communication as a key antecedent of project‐stakeholder commitment.Design/methodology/approach – The study adopted a cross sectional study design and results were drawn from a sample of 92 citizenship projects conducted by 16 commercial banks in Uganda. Data collection was based on a specific type of project in order to obtain context‐specific responses.Findings – The results obtained after running a hierarchical regression indicated that intra‐project communication and extra‐project communication had a positive combined predictive potential of project‐stakeholder commitment with a Beta coefficien...
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