Abstract
Over the past five years, in the country and in the world there has been an increase in the production and consumption of non-alcoholic tonic drinks (NTD). Representatives of various scientific schools are developing new NTD formulations. The regional characteristics of the used plant raw materials with a tonic effect are taken into account. The priority task of the food industry is to carry out activities aimed at making healthy food products, taking into account not only the traditions and habits of the population, but also the cost-effectiveness of introducing them into production. The paper considers the requirements of regulatory documentation for raw materials, elaborates the technological scheme of NTD production, describes the requirements for labeling and packaging of the finished drink. Introducing new technologies into production is an expensive process. The aim of the work is a preliminary automated assessment of the economic efficiency of an investment project for the production of NTD based on new recipes. The specified assessment is carried out from the point of view of traditional indicators of project efficiency, using the Karma optimization software package, which allows identifying the economic potential and finding the optimal characteristics of investment, production, financial activities of investment and production projects. The influence of the key indicator of the project (the market price of a unit of production) on the main indicators of the effectiveness of the investment project is studied. The life cycle is analyzed and the economic potential of the investment project is revealed through the use of an optimization mathematical model. The dependence of the net present value of the project on the planning horizon is described with a variation in the market unit price parameter. High characteristics of the economic efficiency of the investment project are obtained. Practical recommendations are given on sales markets, production technology, implementation of investment projects related to the production of NTD «Wild Cat».
Highlights
The modern non-alcoholic tonic drinks (NTD) market is rapidly developing, which is confirmed by the research results of the famous international analytical company Euromonitor International [1]
The volume of NTD consumption in Russia increased by 125 % and amounted to 1,8 liters per year for 1 person
To achieve this goal it is necessary to solve the following tasks: - research the market of trade and consumption of NTD; - analyze the production process of NTD "Wild Cat" based on new technology; - apply a mathematical model of automated optimization assessment of the economic efficiency of projects based on technical and economic data produced by NTD "Wild Cat"
Summary
The modern NTD market is rapidly developing, which is confirmed by the research results of the famous international analytical company Euromonitor International [1]. The aim of research is an automated optimization assessment of the economic efficiency of the NTD production project from the point of view of traditional indicators, using the optimization package of financial analysis programs built into the software of the automated complex [8] and allowing to identify the economic potential and find the optimal characteristics of investment, production, financial and financial-economic activities of investment and production projects To achieve this goal it is necessary to solve the following tasks: - research the market of trade and consumption of NTD; - analyze the production process of NTD "Wild Cat" based on new technology; - apply a mathematical model of automated optimization assessment of the economic efficiency of projects based on technical and economic data produced by NTD "Wild Cat"
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